About Samson Sakoane

About Me

I am a dynamic and results-driven business leader with over 25 years of experience in the telecommunications industry, specializing in Design Thinking, Digital Transformation, Digital Marketing, Social Marketing, Sales, Customer Service, Support, and Product Management. My expertise spans Leadership, Consulting, Sales, Solutions Architecture, and Strategic Planning, with a strong track record in problem-solving, troubleshooting, and implementing proactive systems to optimize operations and mitigate challenges before they arise.

As a Portfolio Manager of International Products, I have successfully led the design, development, and management of Unified Communications solutions, including SIP Trunks, Hosted IP PBX, Skype for Business, Microsoft Teams, Voice and Video Conferencing, Collaboration, Instant Messaging, Telephony Services, Presence, and Mobility. Additionally, I have extensive experience working with Amazon Web Services (AWS), Microsoft Cloud Service Provider (CSP), and Internet of Things (IoT) solutions, with a specific focus on Agriculture, Health, Education, Retail, Financial Services, Energy Management, Fleet Management, Manufacturing, and Automotive sectors.

I possess in-depth technical expertise in Microsoft Operating Systems, having participated in the testing phase of Microsoft Server 2008, Microsoft Office, and BlackBerry Software. My knowledge extends to Cisco Linksys 3G Routers, 3G Cards, Computer Hardware, and Network Support. Furthermore, I have a robust background in E-commerce, Website Development, SEO, Google Ads (AdWords), Google AdSense, Google Analytics, and WHMCS, as well as proficiency in CPanel, Softaculous, Fantastico, WordPress, PrestaShop, and CubeCart.

A strategic leader and Total Quality Customer Service Professional, I excel in training, motivating, and supervising technical teams to enhance operational efficiency and customer satisfaction. My ability to develop and implement training programs has been instrumental in building high-performing technical teams.

My commercial acumen is demonstrated by notable deal wins, including securing R4.3 million in my first major transaction and R105 million as a Solutions Architect. I have successfully designed and delivered tailored solutions for key industries, including the Healthcare Sector, Financial Institutions, Mining, Local Governments, Channel Partners, and Enterprise Clients.

With a passion for driving innovation and digital transformation, I continue to leverage my expertise to develop cutting-edge solutions that enhance business operations, customer engagement, and technological advancement.

I have written the following books:

I was recently appointed as Ziyana Group’s board advisor, and I advise them on their technological advancements and digital strategy.

My Education

  • Golden Gate University – Doctor of Business Administration in Emerging Technologies (Concentration in Generative AI) – Registered
  • University of Liverpool – Post Graduate Degree in Business Management Research
  • Institute of Directors South Africa – Certified Director Designation – Registered
  • University of Liverpool – Master’s in Business Administration (MBA) – Complete
  • Massachusetts Institute of Technology – Post Graduate Diploma in Digital Business – Complete
  • University of Northwest – IoT Master Class – Complete
  • University Columbia – Customer Engagement, social media, Planning and Analytics – Complete
  • Northwestern Kellogg – Digital Marketing Strategies – Data Automation, AI, and Analytics – Complete
  • University of Pretoria – Certified Course in Wireless Telephony (CCWT) – Complete
  • University of Pretoria – Cisco Certified Network Associate (CCNA) – Complete

Industry Certification

  • IBM Enterprise Design Thinking Practitioner – Certificate
  • IBM Artificial Intelligence V2 – Certificate
  • Digital Adoption Manager – Certificate
  • Acronis Cloud Sales Foundation – Certificate
  • Acronis Cloud Sales Associate Backup
  • Acronis Cybersecurity Foundation – Certificate
  • AWS Certified Cloud Practitioner – Certificate
  • AWS – Connect (Technical)
  • AWS Technical Essentials
  • AWS Well-Architected Framework

Membership

  • The Corporate Governance Institute, Ireland, UK, Europe
  • Institute of Directors South Africa
  • South African Music Rights Association (SAMRO)
  • Recording Industries of South Africa (RISA)
  • Composers Authors & Publishers Association (CAPASSO)
  • AWS Partner Network
  • Microsoft Partner Network
  • IBM Digital Nation Africa

Following my MBA graduation, I had the privilege of working for a leading global research firm, where I served as an Associate Director. In this role, I led research projects and a team of analysts and consultants across Africa, driving insights and strategic recommendations in business development and thought leadership. My work encompassed data centers, fixed and mobile networks, public cloud, cybersecurity, artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), robotics, and big data analytics.

I am a highly motivated and results-driven professional, known for my strong work ethic, dedication, and unwavering commitment to excellence. I thrive on taking on new challenges, continuously seeking innovative ways to enhance efficiency, productivity, and profitability. Whether optimizing people, technology, or business processes, my goal is to implement strategic solutions that drive cost reductions and business growth.

Adaptability and resilience are at the core of my professional approach—I perform effectively under pressure, rapidly adjusting to changing demands while maintaining peak productivity. My commitment to continuous learning and self-development ensures that I stay ahead of industry trends, proactively expanding my expertise in emerging technologies and market dynamics.

Beyond my technical and strategic capabilities, I am an inspirational leader, fostering enthusiasm and collaboration within teams. I motivate and support others, cultivating a culture of excellence by involving the right people at the right time and ensuring seamless execution of projects. My communication style is impactful and engaging, allowing me to align diverse stakeholders around a shared vision.

In business development, I take a proactive, opportunity-driven approach, identifying and capitalizing on growth opportunities with urgency and strategic focus. My ability to understand customer priorities and market dynamics allows me to pinpoint high-impact opportunities that maximize returns. I demonstrate persistence, efficiency, and flexibility, ensuring that both short-term wins and long-term success are achieved.

I am deeply passionate about my work and remain committed to continuous growth and innovation. As I look ahead, I am eager to expand my expertise, embrace new challenges, and advance to the next level—driven by the belief that only the sky is the limit.

 

Feedback & Reviews

Here is some feedback from people that I have assisted

“Sammy is a super communicator and his follow up was refreshing! I highly recommend him. Sammy has a great command of website development and ancillary task.”

Lisa Williams

President and CEOSmart Hustle Agency & Publishing, CA, United States of America

“Samson was the real help I needed to do my online business. He helped with my website more than I hoped and I learned lots of skills from him. He helped to get more visitors to my website and how to make them curious about the business. He was amazing with the inside of the site but he managed to work in all the marketing process, advertising and everything! He knows all about the marketing techniques and social media. Amazing to have help all around your business!”

Daciana Crabbe

CEO: The work to Love, Oxfordshire, United Kingdom

What Can I Do for You?

Whether you need support with research, website development, digital transformation, an AI project, or even recording a music project, I am here to provide expert assistance. With a diverse skill set and a passion for innovation, I can help bring your vision to life, ensuring efficiency, creativity, and excellence in every aspect of your project.

I am a dynamic public speaker and thought leader specializing in Digital Transformation, Artificial Intelligence (AI), and Machine Learning (ML). With a wealth of experience from my tenure at International Data Corporation (IDC)—a global leader in market intelligence—I offer a unique blend of strategic insight, industry expertise, and innovative thinking, delivering impactful and forward-looking perspectives in every engagement.

Whether you’re planning a conference, seeking expert analysis, or looking for strategic insights to drive your organization forward, I bring deep expertise at the intersection of technology, business, and society.

Let’s collaborate on speaking engagements, workshops, or consulting opportunities to transform technological possibilities into impactful realities. Contact me today to explore how we can create meaningful change together.

With extensive experience in analyzing and forecasting technology trends, I am passionate about helping organizations and individuals navigate a future where technology drives business growth, operational efficiency, and societal impact. During my tenure at IDC, I partnered with global enterprises to decode the evolving tech landscape, delivering actionable insights that empowered innovation and strategic decision-making.

Now, as an independent consultant and keynote speaker, I specialize in translating complex technological concepts into compelling narratives, making the transformative potential of AI, ML, and digital ecosystems accessible and actionable for diverse audiences.

Need Advice?

I am here to support your needs in consulting, strategy, web design, cloud solutions, digital marketing, and digital transformation—delivering tailored solutions to drive innovation and business growth.